The Positive Birth Formula

Feel Calm Confident Capable & Courageous in Labour


In the time it takes you to make your morning cup of tea for the next 8-weeks I guarantee you can confidently change the way you view birth and learn how to ride the waves of uncertainty in labour.

Even if, right now, you whole heartily believe you are not the type of person to ever get that lucky!

Okay, let’s have a game of True or false?

  1. Are you a too busy to care less, expectant Mum?
  2. Do you believe positive births are NOT possible?
  3. Is it right that you like to spend your days moaning and complaining about how unfair life is?

If you answered TRUE, then it’s best we part ways now.

Because The Positive Birth Formula is not for you.

But … if you answered FALSE.

Then I'm guessing you are COMMITTED to doing soaking up all the information you can. And DETERMINED to take the necessary ACTION to create a the best possible birth outcome for both you and your baby …

And you want to FINALLY stop listening to all those unhelpful stories about birth and actually start to take POSITIVE steps and listen to someone who knows what works and gets positive results …

Well, then you are in the right place at JUST the right time!

You know that feeling when someone makes you feel like the most special person in the world?

Like your first loves, stolen kisses, notes under the table at school...ahhhh...

Well, right here, right now, from me to you, my love, is a note which I am passing under the virtual table …

because to me you ARE that special person and you and your baby deserve the best.

I am releasing a LIVE virtual round of The Positive Birth Formula and I want you to know about it!

The Positive Birth Formula is THE ONLY online Birth Preparation Programme that will take you through labour with a spring in your step and bounce in your heal, and leave you feeling calm, confident and courageous when you meet your baby for the first time.

The only Birth Preparation Programme that instantly release those worries, doubts and fears from your mind.

And the only Birth Preparation Programme that restores peace and harmony to your mind without spending hours sitting on a hard chair at those hideous in-person group antenatal classes.

And the only Birth Preparation Programme that makes you smile whilst you sleep and really welcome that moment your baby enters the world

Why am I telling you this and why on earth should you be excited?

Because now, at last, you can get the results you have been craving as badly as hot chocolate on a wintry day, you can stop running from birth book to birth book to YouTube channel and back again.

When you invest in The Positive Birth Formula, you get everything you need for a Positive Birth and start to parenting at your fingertips.

And you can start reaping the benefits within the next 30 seconds and start seeing astonishing results to your emotional health and well-being in as little as 30 minutes per day for the remainder of your pregnancy.

Here is what you should do next:

Click on the link below and get started ASAP!

Here is why you should do it right now:

Because we are meant to work together, I know it and you know it.

And also for the slightly more tangible reason that if you do, by this time next week you will be basking in the knowledge that you are a problem solving, action taking, resistance crushing warrior babe. Obvs.

Now THAT is worth every single penny!

Don’t you think?

Now I wouldn’t say I am an expert in Pregnancy, Birth and Parenting, nor an Anxiety Busting Genius, OR Slayer of Worries Doubts and Fears.

But the 100's and 100's of expectant overly anxious Mums-to-be I have helped (since 2008) go from struggling to even think about giving birth to experiencing a positive birth (one they would happily repeat again tomorrow) and start to parenting, would no doubt disagree.

It’s just one of the benefits of helping so many people beat the “I can’t even begin to think about the birth bit” mindset they still had after spending countless hours, days, weeks, and even in some cases months looking for a solution.

But this wasn’t always me.

Before I threw myself into the world of showing expectant Mums how to break through anxiety and create positive, calm and courageous birth memories that last a lifetime. I was an overly anxious Mum-to-be myself and it took a ton of blood, sweat and tears (some of them were even mine) to get to where I am today.

So, that is why they call me expert...and I’m incredibly proud of it, and of my clients.

You know what I hate?

When people show their own success as a mark of how well they’ve done.

You know what I love?

Real life CLIENT success stories and love notes. And I have a TONNE of them, like really.

It warms my heart Every.Single.Time.

And NO, I did not pay these people to say all these nice things about me or my signature programme The Positive Birth Formula. I could spend all day sharing these gems with you but I will save you from that and just share a few....for now. I cannot promise not to get carried away!

Hi Sarah

I hope all is well with you.

Apologies for the lateness in getting in touch with you after our refresher

Baby Laurie arrived a little early the week after we met! It was a very
different experience to George's birth as I had to be at hospital from the
beginning following my strep b diagnosis. Nottm City were great and got me
set up in the sanctuary birthing unit on arrival. Despite my waters
breaking, I wasn't in active labour but they gave me chance to get my
hypnobirthing mp3 going to get into the zone and try to get things
moving. Thanks to your refresher session I felt confident to make my own
choices and positively challenge any points regarding intervention. I found
the techniques even more profound this time, and even though
my labour ended up being induced (due to Strep B risk with waters having
broken), i felt completely empowered by the whole experience and totally at
ease. Dare I say it, I don't even think I felt in pain as such - just had
gas and air to see me through the last 30 mins.

I wanted to get in touch to say a big, big thank you. I truly believe your
support through both my births has led to me having such positive
experiences. Laurie was super chilled on arrival and remains the placid boy
we met that day - all thanks to a comfortable and natural delivery.

Keep up the fab work! I recommend your programmes without a doubt.

All the best

Sal x

Hi Sarah,
I hope your well!
Our little Beatrix (9lbs 12oz) was born on Monday at 23.46 after going into hospital following waters breaking earlier that same same day at 3am.
As you know my main desire was to avoid another induction as first 2 babies both went 14 days over so inducted were large as result and second pregnancy resulted in PPH both these factors made me very scared,terrified and extremely anxious as didn't want repeat similar experiences.
Had been booked for a c section on 21st ( yesterday ) 12 days post dd, but am delighted and thrilled to say my body went Into spontaneous labour at 41+3 something which I'd convinced myself I was incapable of doing.
Your course made me feel positive and helped me to prepare but most of all believe that no 2 birth experiences are the same which gave me huge comfort. Also that we can take back control to give us the confidence and empowerment to have a positive birth and that these do really exist. This experience could honestly not have been better and I feel that I'm beginning my next motherhood journey in a much stronger place both mentally and physically.
I struggled with breast feeding with babies 1and2 but the course has again given me confidence to believe I can do it and again is a different experience, the breast feeding video and info was huge help and so far it's going very well!
Breathing through contractions, was a big help and definititly helped me ease the discomfort. I won't lie I wasn't able to have positive affirmation after positive affirmation, when contractions came thick and fast although believing my body has all it needs to cope and to get through and every contraction gets me closer were a big help. I still remember saying I felt scared at one point, but all in all, everything came together.
I'm so delighted and just wanted to say the biggest thanks! So pleased I stumbled across you and this course, and would certainly recommend.
Thank you so very much!

Katie and Beatrix! This picture is as she was handed to me, after delivery she's still attached . Xxxxxx

Hi Sarah!
Thank you, yes absolutely fine to share on the website, its positive and inspiring stories from other mums that I found so reassuring and uplifting. Far too many too keen to tell their bad ones even when your evidently heavily pregnant??
Forgot to Say live links with Jules really helped me too. Was so valuable being able to get immediate replies to any concerns!
Thank you, thank you, thank you.
Your amazing too, you do such a great job!
Love Katie xx

When I see people taking the same, tired, woefully out-dated antenatal courses it fills me with rage because they focus on what might happen - BUT its not what happens that matters its how you FEEL that counts.

Birth is 10% what happens & 90% how you think and feel about it!

(And there is a ton of evidence out there to back this extreme BOLD saying of mine up).

There is a better option available to you, I know because it is mine!

But, I am not here to tell you why The Positive Birth Formula is better. I am here to show you...and once you have seen it with your own eyes, I promise you this…

You will never go back to those tired, boring antenatal classes again.

And nor will you ever fill up your mind with anticipatory anxiety again.

You will never be fooled by those uncontrollable unsupportive thoughts again...EVER!

This is really all you need to know

The Positive Birth Formula is THE ONLY Pregnancy, Birth & Motherhood Coaching Programme that allows you to:

Properly make friends with your anxiety once and for all.

Do all you can to enjoy a blissful pregnancy, courageous birth and positive start to parenting.

Seriously, If you know any other focused mental health and emotional well-being course for the pre and postnatal period that gets you to that state of Positive Blooming in 30 minutes per day for the remainder of your pregnancy …

If you can find me a speacilised emotional health and well-being course for the pre and postnatal period that puts anxiety back in it's place …

Or show me a fully comprehensive emotional health and well-being course for the pre and postnatal period that makes your heart sing, eyes shine and look forward to, NO REALLY LOOK forward to meeting your baby for the first time


So let’s think about this seriously for a minute

You could spend your precious weekends sitting on hard chairs at those awkward antenatal classes and still not feel emotionally, mentally and physically prepared for baby’s arrival


You could spend hours trawling the internet looking for answers and after several weeks still have no clear direction and find yourself falling into plenty of virtual rabbit holes.


You could solely rely on the NHS to make everything right for you, but the fact is they don’t have the funding to fully support you in every way and they will only attempt to fix you emotionally, mentally or physically once you've broken

And you’ll still have wasted a lot of your precious time and still be feeling stressed about the unknown

Or find yourself being totally unprepared for birth and motherhood with zero coping skills to fall back on

And know that you’ve left your baby’s birth to chance

And have a memory of your baby's arrival that makes you feel mixed up with emotion every birthday eve

With The Positve Birth Formula

You are not only avoiding all those frankly disturbing and unnecessary things you are also:

Giving yourself a release from all those worries, doubts and fears

Allowing yourself to flow through the remainder of your pregnancy with a spring in your step and bounce in your heal

And achieve a birth memory you want to hang on to, and reflect upon with a real sense of pride and achievement.


Be honest now ...

If I just handed you a big hunk of birthing and parenting confidence, would you turn it down?

Think about that before you click away....

Today is the day, in fact this MOMENT this is the very moment when you get to decide...

ONE - You can decide to stay as you are.

Doing nothing differently, still thinking about those local antenatal classes, looking at YouTube videos, and skiming through half read books.

Still wondering if they will ever help you to finally overcome your anxiety and feel courageous about birth

How does that feel?

Right, I think we both know.

And it’s not happy

TWO - You can gather your wits, suck it all up and decide to go it alone.


You don’t need anyone else. Well actually yes you probably could do this, you’re a smart cookie after all and I’m as sure as a girl can be that it will be better than option one...but...

Better is not what you’re looking for.

Am I right?

THREE - OR, or. You could fling those options on the scrap pile and instead get the everything you have ever needed from The Positive Birth Formula.

A programme that allows you to enjoy the remainder of your pregnancy and have the best possible start to motherhood without having to sit on a hard chair through a 10 hours of 'teaching,' or having to spend your precious evenings and weekends discussing what could go wrong during labour with total strangers on those same hard chairs.

A programme that will finally allow you to break free from freaking out and feeling fearful,

Leaving you feeling fearless and flipping fantastic in as little as 30 minutes per day for the remainder of your pregnancy

Even if you can barely think about the birth bit and you are a self confessed total wimp when it comes to pain.

I think we all know that 2 of those options are as dead as a dodo.

So the choice is yours...and you’re the one who gets to either reap the benefits or live with the consequences

Imagine this ... The day is one year on from your baby's arrival (stick with me, I haven’t lost my mind).

You’re celebrating.

Not only has your baby turned ONE but you, my love have been AMAZING throughout.

You have a POSITIVE birth memory to reflect upon after completing The Positive Birth Formula.

Not only that ...

You have lived and breathed it what it means to be Positively Blooming in those early parenting daze.

You have implemented and actioned everything and you are living an ANXIETY FREE life.

And now...Well now you can’t imagine how you would have ever have gotten through this major change in your life without it.

You know you’ve had the BEST possible birth outcome for you and your baby.

Which means you will feel on top of the world every time you look back on the day that you and your partner meet your baby for the first time.

You will feel like the STRONG and POWERFUL woman deep down you know you are.

You’ll have a warm, soft, golden GLOW about you.

A glow that SHINES from the inside to the outside making your eyes look clearer and brighter.

Let’s carry on our little fantasy...

The day begins and you have a feeling of mind and body working in harmony together.

As you make your morning tea you look at your beautiful family and you fill up with PRIDE and PLEASURE knowing that you can calmly and confidently manage whatever life brings.

And as you continue your day, you no longer put up with old excuses, stuff and nonsense. You’re not one of those people any more. You’re one the winners at life. You achieve exactly what you set out to achieve.

The best life possible for you and your family.

So my question is .. If there was something that allowed you to do this, to create the best possible birth experience, this day, this life, this existence - Would you take it?

Because there IS...

The Positive Birth Formula is a programme that will allow you ENJOY the rest of your pregnancy...

Without having to make small talk with total strangers whilst simultaneously discussing the fact that your Minnie will expand the size of a bagel (seriously who wants to sit around doing that?).

Or unnecessarily worrying about how on earth you will manage once baby is here.

Or feel sick at the thought of having to survive labour and risk not achieving the best possible outcome for you and your baby.

All you need to do is deadicate as little as 30 minutes per day to you and your baby for the remainder of your pregnancy

Even if you still believe that only the lucky few have a positive birth experience.

I want you to enrol in The Positive Birth Formula at my risk

Because I know it works but you don’t …yet!

If you aren’t 100% satisfied, and I mean even 1% unhappy, I want you to immediately return it. I mean it, No fuss and no nonsense, just let me know and I will refund you your investment.

I value our relationship and my reputation more than a few hundred pounds.

So feel free to enrol in The Positive Birth Formula for 7 Days and be completely sure and utterly satisfied its the best option for you. I won’t take anything less!

So go ahead, enrol now – you have plenty of time to get started and decide if this is the right fit for you.

But you’ll never know unless you take a chance and invest in yourself for the sake of you and your family

Get started now!

Class Curriculum

  Module 6: FREEDOM - The Self Evaluation Battery, Recharge & Replenish
Available in days
days after you enroll

Your Instructor

Sarah Brent
Sarah Brent

Since 2008 Sarah has helped expectant Mums like you to have a calm, confident and courageous birth experience regardless of the way baby’s birth has panned out. Together you'll, banish your fears around childbirth and build up your birth knowledge, your confidence and your emotional strength to be the strong, powerful and capable women you are.

Sarah is a professional therapist trained in Cognitive Behavioural Therapy (CBT), Hypnotherapy and Psychotherapy, along with this she holds a certification as an antenatal educator and has an academic background in Early Childhood Development.

Frequently Asked Questions

When does the course start and finish?
The course starts when you enrol and runs as a group coaching program for 8 weeks. But really it never ends! It is a completely self-paced online course - you decide when you start and when you finish. You can repeat the course after you've had your baby, and pretty much anytime when you’ve realised a new anxious thought process as you go through motherhood. And you can join in the group coaching rounds as often as you like.
Does the course include hypnosis for birth (hypnobirthing) ?
Yes. We've taken all the best bits of hypnotherapy & hypnobirthing so you'll receive all the hypnobirthing tools and techniques for birth PLUS we use CBT to work on strengthening your core psychological roots in order to greatly reduce anxiety.
Does the course include Cognitive Behavioural Therapy (CBT) ?
Yes. As a therapist I walk you through our CBT framework specifically for pregnancy, birth and motherhood. Together we overcome your anxious thoughts, fears, phobias, and anxiety related symptoms. The Positive Birth Formula is a complete prenatal health and well-being programme.
Will I still need to take an antenatal course?
No. We cover everything you'd find in a antenatal course to prepare you for birth PLUS the hypnotherapy & CBT to help you strengthen your emotional well-being.. You even have our Midwife Jules on hand to answer your midwifery questions in our private group.
Is online study as effective as in-person?
Yes. Research shows that clients who work remotely can achieve the desired results in exactly the same way as clients that work in-person. In some cases its better as you are relaxed in your home environment and we learn better when we are relaxed.
When is a good time to start the course?
Honest answer, at any time before 36 weeks. Most antenatal courses say from 20 weeks pregnancy simply because you've had all your scans by this point. BUT this course is different, its designed to help you manage the highs and lows of pregnancy. So if you're struggling emotionally at 6-weeks do the course. We will reduce your anxious mind making the rest of your pregnancy easier. If you're feeling out of control emotionally at 15 weeks, do the course and reclaim control over your thoughts and emotions. If you've just found us and you are 36 weeks, do the course all the birth stuff is in the first 4 weeks and you can continue with the course after the birth of your baby, you will still reap the benefits. Anxiety doesn't just go once baby is here. And remember you can revisit the content again in motherhood. A good time to start is when you are ready.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.
Can I email Sarah my questions directly?
Yes but it is advisable to ask all course related questions and get feedback in the Facebook group (Sarah is in there regularly). If you have a tech or account problem please email sarah@positivelyblooming.com .
What if I need more help ?
We have weekly calls in our group where I can address your questions. There is also an option for us to work together 1-2-1.
What are the core modules you refer too when you talk about revisiting the course after birth?
The core modules consist of the CBT framework we use for overcoming fears, phobias, stress, anxiety and anxiety related symptoms. You can use them time and time again to work through any worries or challenges you have as a new Mother.
Do I still have access to the course after eight weeks?
Yes of course! You have life-time access to the course plus any future updates. You can go through it at your leisure or repeat it when you’ve realised a new anxious thought process as you go through motherhood.
When is a good time to start the course?
Honest answer, at any time. Most antenatal courses say from 20 weeks pregnancy simply because you've had all your scans by this point. This course is designed to help you manage the highs and lows of pregnancy so if you're struggling emotionally at 6-weeks do the course we will reduce your anxious mind making the rest of your pregnancy easier. If you're feeling out of control emotionally at 15 weeks, do the course and reclaim control over your thoughts and emotions. If you've just found us and you are 36 weeks, do the course all the birth stuff is in the first 4 weeks and you can re-visit the content again in motherhood. A good time to start is when you are ready.
Should you do it over 8 weeks and go through each lesson one by one?
Yes, absolutely when you do the course the first time. You’ll receive an email each week with the new lessons so you can follow the course in a logical, chronological order. I would advise this when you are preparing for birth however, when you revisit the course after birth chose the module that speaks to you at that time (I'm always happy to guide you with this).
I'm not anxious about birth I'm just not thinking about it, do I still need all this?
Yes. Is my advice to you. Antenatally, if you dont know your options during birth you dont have any choices. Birth wise if you dont have any coping tools or techniques up your sleeve you'll find coping with labour harder. Mindfully, if you've ever felt anxious, overwhelmed, worried, judged, self-critical or any of those things this course will help you manage them and overcome for good. The last thing you want to do with a new baby is feel any of those things.
Can my birth partner be involved in the course?
Yes. We have a birth partners support module so they can be your biggest champion during labour. They can also go through all the course materials with you and benefit from the CBT framework both before and after baby's arrival. Some partner we have worked with in the past have had symptoms they want to clear up before baby arrives and again post birth.
Can I binge watch all the content now?
You’ll receive a weekly email with a reminder of new modules released. The modules will be release over the next eight-weeks. Take your time it can take a little while to let the lessons integrate. There is no rush. After the eight weeks you go through to your hearts content.
What is the best way to do the course?
There is no “best way” but we do have suggestions for you! Go through the course in the order the lessons and modules appear to begin with, once you’ve had your baby you can revisit the Core Psychological Roots Sessions as often and in any order you want.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. This course will have you ready for birth and you can revisit the core modules as you go through life as a new Mum too.
What if I'm past 36 weeks and still want to do something to prepare for birth?
Email me sarah@positivelyblooming.com and we can organise something suitable for you.

Get started now!