The Positive Birth Formula

Feel Calm Confident Capable & Courageous in Labour

Feel Calm Confident Capable & Courageous in Labour with The Positive Birth Formula

Congratulations on your pregnancy. How are you feeling?

Overjoyed. Excited. Scared. Overwhelmed.

All of the above!

Pregnancy can bring up a rollercoaster of emotions and for the most part that’s fine, normal in-fact.

But sometimes those anxious thoughts can easily take over and put a dampener on the whole nine months. Making your upcoming birth and transition into motherhood a daunting experience.

Maybe you're worried about the significant changes having a baby will have on your life? Or you are worried how you will cope emotionally?

Are you feeling concerned, not sure if you are ready for the impact a baby will have on your life? You see and hear all the time, the demands a young family can have on you.

You’re pregnant. You’re pleased of course you are but how you think and feel about yourself, and your life is changing.

And you’re questioning your readiness.

If you're anything like my previous clients you have one hundred and one questions filing your mind. Questions such as...

What can I expect in labour ?

When will I know it's right time to go to the hospital?

Will I bond with my baby once it is here?

How will I cope with being tired and sleepless nights?

What will parenting be like?

And will I be good enough?

Will I experience complications that affect me and my unborn baby?

Is labour going to be painful and how long will the whole birthing process be?

Will my partner be ok during the labour process?

Will having a baby change things with my partner?

You could be concerned as...

  • Maybe you have a fear losing control and you've started to give your self a hard time.
  • Perhaps you worry about your performance in labour and your body’s ability to give birth
  • You maybe concerned that you will be unable to cope with labour and suspect it will be a traumatic experience
  • Maybe you have a strong dislike for hospitals
  • Or you’re worried about interacting with health care professionals
  • Perhaps you distrust the obstetric staff
  • Or you are concerned they wont be friendly
  • You worry you might be left alone in labour and that frightens you
  • You fear you’ll look silly or not be involved in any decision-making

Deep down you know that childbirth is safe and having a baby is a positive thing but you can’t help but think about the possibility of negative or harmful outcomes.

There is an underlying fear surrounding you that something is bound to go wrong. So strong is this feeling you're carrying that maybe you’ve put off telling some people that you are pregnant.

Everyone expects you to be happy and glowing now you are pregnant. Dutifully you put on a show for them. No one understands why you’re not permanently brimming over with happiness and you don’t feel you can share these worries with your friends and family for fear of looking daft.

You’re scared of losing control and equally as scared of the responsibility a baby brings.

You are not alone.

The majority of expectant Mums worry about the impact having a baby will have on their life.

Some of those of women suffer so badly with this fear that it can overshadow the whole pregnancy, complicate childbirth and even lead to difficulties bonding in motherhood.

However, research shows that regardless of how deep rooted your fear is, by preparing for childbirth not only will it enhance your birth experience, but it can also promote bonding with your partner and baby leaving you to experience positive parenting once baby has arrived.

Preparing for childbirth is as important as preparing for any other of life’s events.

The Positive Birth formula will help you to:

  • Build on your confidence to birth your baby and mother your child
  • Reclaim your emotional control before during and after birth
  • Increase your knowledge and awareness of your body's responses
  • Prepare you for any challenges that may occur during your baby’s birth
  • Allow you to respond confidently to any challenging situations in pregnancy, birth and motherhood
  • Trust in your ability to cope with whatever birth brings
  • Manage your thoughts and emotions well in all situations
  • Gain invaluable self insight allowing you to love and accept yourself
  • Build a bond with your baby in pregnancy that will strengthen in motherhood
  • Strengthen your bond with your birth partner making you a formidable team

When you perceive a sense of personal control over your baby’s birth you will feel more capable, confident, calm, courageous and comfortable putting your coping skills into action on the day.

The Positive Birth Formula provides you with an environment where you can learn and share from other expectant Mums who are experiencing similar thoughts and feelings to you. This will help you to move forward with a positive mindset and feel prepared for birth.

Feeling prepared for childbirth and having an awareness of your own amazing abilities makes labour easier, shorter and more comfortable for both you and your baby.

Having an awareness of your birth choices and making those decisions during labour from a place of calmness and confidence will provide you with a positive start to motherhood.

It's amazing how easy it is to nip in the bud any unhelpful thoughts and feelings around pregnancy, birth and motherhood easily allowing you to move forward as the capable women you are.

Understanding you unwittingly create and maintain those fears and anxieties around birth is the key to be becoming free of them.

Together we:

  • Will learn relaxation techniques that help now in pregnancy, during birth and become an invaluable part of your motherhood experience too
  • These same relaxation techniques are a crucial part of breastfeeding should you decide that is what you want to do when your baby arrives
  • We will build up your self esteem and self confidence, stop that habitual comparing and contrasting your self to others
  • Feel confident as a mother and banish self doubt
  • Learn how to manage your worries and greatly reduce your anxiety levels for good
  • Resolve any pesky anxiety based symptoms you maybe experiencing
  • Understand the process of birth and the important part you and your baby play in it
  • Greatly reduce any fear, worries or concerns you maybe having
  • Inform and equip your birth partner in order to be huge support to you and become your advocate
  • Learn effective bonding techniques along with your partner to build on your new relationship with your baby before birth

And if you're worried about asking silly questions along the way, you needn't be as we answer all your questions even the ones that you don’t want to ask. There really is no such thing as a silly question in our community, we give honest, researched based answers where we can or signpost you if necessary.

You and your baby are in safe hands.

The Positive Birth Formula will increase your preparedness for childbirth leaving you with a positive birth memory that'll last you a lifetime.

The Positive Birth Formula is an Easy Effective & Enjoyable Course

I'm don't normally care for statistics. Spreadsheets are not my thing!

But as part of my business it has been suggested to me that I should gather data on my clients experiences.

All I really care about is you and your perception of birth. Because I know from both years of working with Mums and becoming one myself that when you feel good about your baby's birth it sets you up for motherhood in a positive way.

And that is so important.

The knock on effect of a negative experience can be enormous. I have first hand experience of this from my first birth. As do many of the second or more time Mums that I work with.

And if I can show you how to avoid this as much as you possible, my work is done.

Having gone through the figures it looks like I achieve exactly this.

I'm blown away that 85.71% of my clients take the time to share their positive birth stories with me.

Out of those, 84.85% of them have had positive experiences of birthing in hospitals and 61.67% of my clients achieving this are first time mums (as of March 2018).

But like I said, I don't do this for the numbers I do this so that you and other women like you can birth their baby's feeling calm, confident, capable and courageous.

I look forward to sharing your birth preparation journey with you.

See you in the course!


Hi Sarah

I hope all is well with you.

Apologies for the lateness in getting in touch with you after our refresher

Baby Laurie arrived a little early the week after we met! It was a very
different experience to George's birth as I had to be at hospital from the
beginning following my strep b diagnosis. Nottm City were great and got me
set up in the sanctuary birthing unit on arrival. Despite my waters
breaking, I wasn't in active labour but they gave me chance to get my
hypnobirthing mp3 going to get into the zone and try to get things
moving. Thanks to your refresher session I felt confident to make my own
choices and positively challenge any points regarding intervention. I found
the techniques even more profound this time, and even though
my labour ended up being induced (due to Strep B risk with waters having
broken), i felt completely empowered by the whole experience and totally at
ease. Dare I say it, I don't even think I felt in pain as such - just had
gas and air to see me through the last 30 mins.

I wanted to get in touch to say a big, big thank you. I truly believe your
support through both my births has led to me having such positive
experiences. Laurie was super chilled on arrival and remains the placid boy
we met that day - all thanks to a comfortable and natural delivery.

Keep up the fab work! I recommend your programmes without a doubt.

All the best

Sal x

Hi Sarah,
I hope your well!
Our little Beatrix (9lbs 12oz) was born on Monday at 23.46 after going into hospital following waters breaking earlier that same same day at 3am.
As you know my main desire was to avoid another induction as first 2 babies both went 14 days over so inducted were large as result and second pregnancy resulted in PPH both these factors made me very scared,terrified and extremely anxious as didn't want repeat similar experiences.
Had been booked for a c section on 21st ( yesterday ) 12 days post dd, but am delighted and thrilled to say my body went Into spontaneous labour at 41+3 something which I'd convinced myself I was incapable of doing.
Your course made me feel positive and helped me to prepare but most of all believe that no 2 birth experiences are the same which gave me huge comfort. Also that we can take back control to give us the confidence and empowerment to have a positive birth and that these do really exist. This experience could honestly not have been better and I feel that I'm beginning my next motherhood journey in a much stronger place both mentally and physically.
I struggled with breast feeding with babies 1and2 but the course has again given me confidence to believe I can do it and again is a different experience, the breast feeding video and info was huge help and so far it's going very well!
Breathing through contractions, was a big help and definititly helped me ease the discomfort. I won't lie I wasn't able to have positive affirmation after positive affirmation, when contractions came thick and fast although believing my body has all it needs to cope and to get through and every contraction gets me closer were a big help. I still remember saying I felt scared at one point, but all in all, everything came together.
I'm so delighted and just wanted to say the biggest thanks! So pleased I stumbled across you and this course, and would certainly recommend.
Thank you so very much!

Katie and Beatrix! This picture is as she was handed to me, after delivery she's still attached . Xxxxxx

Hi Sarah!
Thank you, yes absolutely fine to share on the website, its positive and inspiring stories from other mums that I found so reassuring and uplifting. Far too many too keen to tell their bad ones even when your evidently heavily pregnant??
Forgot to Say live links with Jules really helped me too. Was so valuable being able to get immediate replies to any concerns!
Thank you, thank you, thank you.
Your amazing too, you do such a great job!
Love Katie xx

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Course Curriculum

  Module 6: FREEDOM - The Self Evaluation Battery, Recharge & Replenish
Available in days
days after you enroll


Your Instructor

Sarah Brent
Sarah Brent

Frequently Asked Questions

When does the course start and finish?
The course starts when you enrol and runs as an independent home study program. But really it never ends! It is a completely self-paced online course - you decide when you start and when you finish. You can repeat the course after you've had your baby, and pretty much anytime when you’ve realised a new anxious thought process as you go through motherhood.
Does the course include hypnosis for birth (hypnobirthing) ?
Yes. We've taken all the best bits of hypnotherapy & hypnobirthing so you'll receive all the hypnobirthing tools and techniques for birth PLUS we use CBT to work on strengthening your core psychological roots in order to greatly reduce anxiety.
Does the course include Cognitive Behavioural Therapy (CBT) ?
Yes. As a therapist I walk you through our CBT framework specifically for pregnancy, birth and motherhood. Together we overcome your anxious thoughts, fears, phobias, and anxiety related symptoms. The Positive Birth Formula is a complete prenatal health and well-being programme.
Will I still need to take an antenatal course?
No. We cover everything you'd find in a antenatal course to prepare you for birth PLUS the hypnotherapy & CBT to help you strengthen your emotional well-being.. You even have our Midwife Jules on hand to answer your midwifery questions in our private group.
Is online study as effective as in-person?
Yes. Research shows that clients who work remotely can achieve the desired results in exactly the same way as clients that work in-person. In some cases its better as you are relaxed in your home environment and we learn better when we are relaxed.
When is a good time to start the course?
Honest answer, at any time before 36 weeks. Most antenatal courses say from 20 weeks pregnancy simply because you've had all your scans by this point. BUT this course is different, its designed to help you manage the highs and lows of pregnancy. So if you're struggling emotionally at 6-weeks do the course. We will reduce your anxious mind making the rest of your pregnancy easier. If you're feeling out of control emotionally at 15 weeks, do the course and reclaim control over your thoughts and emotions. If you've just found us and you are 36 weeks, do the course all the birth stuff is in the first 4 weeks and you can continue with the course after the birth of your baby, you will still reap the benefits. Anxiety doesn't just go once baby is here. And remember you can revisit the content again in motherhood. A good time to start is when you are ready.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.
Can I email Sarah my questions directly?
Yes but it is advisable to ask all course related questions and get feedback in the Facebook group (Sarah is in there regularly). If you have a tech or account problem please email [email protected] .
What if I need more help ?
We have weekly calls in our group where I can address your questions. There is also an option for us to work together 1-2-1.
What are the core modules you refer too when you talk about revisiting the course after birth?
The core modules consist of the CBT framework we use for overcoming fears, phobias, stress, anxiety and anxiety related symptoms. You can use them time and time again to work through any worries or challenges you have as a new Mother.
Do I still have access to the course after eight weeks?
Yes of course! You have life-time access to the course plus any future updates. You can go through it at your leisure or repeat it when you’ve realised a new anxious thought process as you go through motherhood.
When is a good time to start the course?
Honest answer, at any time. Most antenatal courses say from 20 weeks pregnancy simply because you've had all your scans by this point. This course is designed to help you manage the highs and lows of pregnancy so if you're struggling emotionally at 6-weeks do the course we will reduce your anxious mind making the rest of your pregnancy easier. If you're feeling out of control emotionally at 15 weeks, do the course and reclaim control over your thoughts and emotions. If you've just found us and you are 36 weeks, do the course all the birth stuff is in the first 4 weeks and you can re-visit the content again in motherhood. A good time to start is when you are ready.
Should you do it over 8 weeks and go through each lesson one by one?
Yes, absolutely when you do the course the first time. You’ll receive an email each week with the new lessons so you can follow the course in a logical, chronological order. I would advise this when you are preparing for birth however, when you revisit the course after birth chose the module that speaks to you at that time (I'm always happy to guide you with this).
I'm not anxious about birth I'm just not thinking about it, do I still need all this?
Yes. Is my advice to you. Antenatally, if you dont know your options during birth you dont have any choices. Birth wise if you dont have any coping tools or techniques up your sleeve you'll find coping with labour harder. Mindfully, if you've ever felt anxious, overwhelmed, worried, judged, self-critical or any of those things this course will help you manage them and overcome for good. The last thing you want to do with a new baby is feel any of those things.
Can my birth partner be involved in the course?
Yes. We have a birth partners support module so they can be your biggest champion during labour. They can also go through all the course materials with you and benefit from the CBT framework both before and after baby's arrival. Some partner we have worked with in the past have had symptoms they want to clear up before baby arrives and again post birth.
Can I binge watch all the content now?
You’ll receive a weekly email with a reminder of new modules released. The modules will be release over the next eight-weeks. Take your time it can take a little while to let the lessons integrate. There is no rush. After the eight weeks you go through to your hearts content.
What is the best way to do the course?
There is no “best way” but we do have suggestions for you! Go through the course in the order the lessons and modules appear to begin with, once you’ve had your baby you can revisit the Core Psychological Roots Sessions as often and in any order you want.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. This course will have you ready for birth and you can revisit the core modules as you go through life as a new Mum too.
What if I'm past 36 weeks and still want to do something to prepare for birth?
Email me [email protected] and we can organise something suitable for you.

Get started now!